How Beeple Plans to Reignite the NFT Hype

Beeple plans to open an analog studio.

Beeple is planning to open an analog studio. He’s converting an old warehouse for it. The goal: to revive the NFT hype.

Beeple — whose real name is Mike Winkelmann — kicked off the NFT hype. He sold an NFT at Christie’s for the equivalent of $69.3 million, showing that NFTs are a serious thing: NFTs are a material object for speculation.

Beeple wants to open his own studio

Now the NFT artist is getting closer to the analog world. The American posted recently a View post on X that gives a peek at the construction of his new studio. The studio is being built in Charleston, South Carolina, in a former warehouse. As shown in his other tweets, the studio won’t just serve for creating new art. He also wants to give the NFT scene a place to grow.

Beeple: An analog space to bring new people to NFTs

The studio will thus provide opportunities for exhibitions and a space to showcase NFT artwork.

His calculation: an analog exhibition space for digital art should bring new interest to the scene. This could eventually help beat the current bear market.

The artist hasn’t announced an exact opening date. He says the video shows the first half of the construction. The second is about to be finished.

NFT artist with digital roots

Beeple was already creating digital art before NFTs came along. He worked as a graphic designer for artists in the music industry. He then broke through with his NFT artwork EVERYDAYS: The First 5,000 Days. The piece was a collage of 5,000 of his artworks and sold for $69.3 million on the digital marketplace. While many NFTs are nothing more than computer-generated images of apes, cats, and similar animals, there’s actually a lot of work behind "EVERYDAYS". Beeple created a new artwork every day for 5,000 days and finally linked them into a collage.