Kraken inks sponsorship deal with Formula 1 team
On March 28, the American crypto exchange Kraken announced a collaboration with the Williams Racing Formula 1 team in a new sponsorship deal.
On March 28, the American crypto exchange Kraken announced a collaboration with the Williams Racing Formula 1 team in a new sponsorship deal.
The Kraken logo will adorn the Williams team's race car during the Australian Grand Prix. "The Kraken logo will prominently appear on the halo and rear wing of the Williams Racing FW45 race car driven by Alex Albon and Logan Sargeant during the 2023 Rolex Australian Grand Prix," said the exchange.
It is also intended that holders of certain NFTs will have the chance to place their collectibles next to the Kraken logo on the rear wing. This partnership is Kraken's first global collaboration with a Formula 1 team. "We’re gearing up to expand our global presence in the coming year," Kraken said in a blog post.
