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Nike and Adidas: Race to the Digital Future

Lots of companies are looking for a path to the metaverse.

By Finst News
• 2 min read
Nike and Adidas: Race to the Digital Future

Lots of companies are finding a path to the metaverse. Nike and Adidas are also trying to conquer the digital world and are currently in a neck-and-neck race.

It looks like Nike was already getting into the digital world early. For example, the sports giant snagged a patent for "Cryptokicks" — sneakers as NFTs — back in 2019.

Mark Zuckerberg has obviously been exploring this for a while, and Adidas is working on ‘sportswear for avatars.’ Additionally, Adidas is pursuing a number of notable partnerships that focus on digital design. Whether the race between the two sneaker giants becomes a sprint or a marathon remains to be seen.

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