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Nike launches new NFT collection

The athletic apparel maker has launched a new NFT collection.

By Mike Hesp
• 1 min read
Nike launches new NFT collection

The athletic apparel maker has launched a new NFT collection. Nike is celebrating the iconic "Air Force 1" shoe line.

Nike has expanded its NFT ecosystem with the new "Our Force 1 (OF1)" collection. This comes from a press release. Buyers receive two digital "boxes", at $20 each. Members of the so-called ".SWOOSH" community get extra rights.

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"OF1 celebrates Nike’s first 50 years and is a tribute to the creativity and versatility of the Air Force 1," the sporting goods company said.

"We’re exploring new ways to tell stories and build relationships while removing the barriers and constraints of physical products," said Ron Faris, CEO of Nike Virtual Studios.

In November 2022, Nike launched the Web3 platform .SWOOSH, where its Polygon-based NFT products are shown. Direct competitor Adidas also recently launched an NFT collection. Nike is among the top brands in the NFT space, alongside Adidas and Gucci, according to data from Dune Analytics.

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