Polymarket Pushes Its U.S. Comeback Further

After a CFTC settlement and later investigations, the prediction platform is trying to win back trust in the U.S. market through sports, media, and influencers.

Key Takeaways

• Polymarket is mounting a U.S. comeback effort aimed at convincing regulators, policymakers, and users that it can be trusted.
• The platform is teaming up with influencers, sports teams, MLB, and media outlets such as CNBC and CNN to raise its profile.
• Polymarket previously paid a $1.4 million CFTC settlement and was later investigated, but it is now allowed to operate in the U.S. again.

Polymarket has kicked off a wide-ranging comeback push in the United States, with the goal of reassuring regulators, policymakers, and users that the platform is credible. The crypto-based prediction market returned to the U.S. last year through its acquisition of QCEX and later rolled out a mobile trading app, and now it is trying to put its earlier legal problems behind it while making the brand more familiar to a wider audience.

Campaign With Sports and Media

According to Associated Press, Polymarket is partnering with U.S. social media influencers to produce viral content for TikTok and other platforms. It has also struck partnership deals with major sports teams, Major League Baseball, and news outlets including CNBC and CNN. The company appears to be pushing beyond its crypto roots and into a broader audience centered on sports, news, and event trading.

The timing is notable because Polymarket has spent years under scrutiny for how it operated. In January 2022, the company agreed to a $1.4 million (€1.2 million) settlement with the CFTC after the regulator said it was offering unregistered event-based derivatives and had to stop serving U.S. customers.

Heavy Baggage From Earlier Years

That was followed by a raid on CEO Shayne Coplan's home in late 2024 as part of an investigation into whether the company was still providing services to U.S. users. The U.S. Department of Justice and the CFTC later closed their investigations without bringing new charges, clearing the way for Polymarket to operate in the U.S. again.

This latest campaign is meant to make that turnaround more visible. U.S. operations chief Dan Lee told AP that the company’s international business can sometimes overshadow how much progress it has made in the U.S. In his view, the current strategy is helping Polymarket build broader acceptance.

The wider prediction market sector is still dealing with legal and political pressure as well. One example is Kentucky's lawsuit against Kalshi and Polymarket, where states and platforms are still fighting over who should be allowed to oversee them.

Why This Matters

For European crypto readers, Polymarket’s push shows how fast a platform with a heavy regulatory past can try to re-enter a major market. It also underscores how important transparency around promotion, licensing, and regulator cooperation remains, especially as prediction markets continue to move closer to the overlap between crypto, sports, and media.