Strategy kicks off €2.1 billion program for new Bitcoin purchases

Michael Saylor remains relentless in his mission to stack Bitcoin.

Michael Saylor remains relentless in his mission to stack Bitcoin. Just a few days ago, Strategy founder announced the purchase of 7,390 BTC worth $765 million. That brings the total to a dizzying 576,230 BTC, worth about $63 billion. But his hunger for sats is far from satiated.

Today Strategy announced on its corporate website that it is launching a new at-the-market offering worth $2.1 billion. It involves 10% preferred shares of the Strife Series A type (ticker: STRF). The aim? More Bitcoin purchases, of course.

Unlike the volatile MSTR stock, Strategy, with STRF, is targeting a new type of investor: those who prioritize stability and yield over price theater. STRF promises an annual dividend payout of 10%. That’s meant to attract a broader institutional audience.

But something’s off: how will Strategy guarantee that hefty dollar payout without dipping into its BTC reserves? That remains vague for now. The risks of this preferred-share structure are being watched closely.

The strategy fits a larger plan: the former software company recently updated its famed ‘21/21 plan’ to an even more ambitious ‘42/42 plan’. Goal: by the end of 2027, attract as much as $84 billion in fresh capital for additional Bitcoin purchases.

Notably: in 2025 Strategy already yields a ‘BTC Yield’ of 16.3%. That figure reflects the ratio of BTC held to MSTR shares outstanding. Since January, MSTR stock has risen 37%.

Meanwhile, more than 70 companies are following Strategy’s lead by adding Bitcoin to their corporate reserves. One of the challengers is Twenty One, led by Jack Mallers. They now hold 36,312 BTC and are betting hard on competition.

The race for the title ‘King of the Bitcoin Treasury’ is officially on.