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Adidas launches new NFT collection

Adidas continues to expand its Web3 ecosystem with a new NFT collection.

By Mike Hesp
• 1 min read
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Adidas launches new NFT collection

Adidas continues to expand its Web3 ecosystem with a new NFT collection. Users receive exclusive content.

Adidas has expanded its NFT ecosystem with a new collection. The company's Web3 team announced it on Twitter.

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Holders of the so-called ALTS will receive exclusive rights, including access to virtual wearables. At the time of writing, the minimum price per NFT is 0.78 ETH, about 1,500 US dollars.

Together with Nike and Gucci, Adidas is one of the top brands in the NFT space, according to Dune Analytics data. For its Web3 strategy, the German sporting goods manufacturer relies mainly on partnerships in the space. Adidas announced collaborations with Coinbase and the blockchain game The Sandbox back in 2021.

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