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Walmart dives into Roblox’s metaverse

The grocery chain Walmart has recently made its metaverse debut in the popular game Roblox.

By Finst News
• 2 min read
Walmart dives into Roblox’s metaverse

The grocery chain Walmart recently made its metaverse debut via the popular game Roblox. The American company announced the news via a press release.

The collaboration involves two different 'worlds': Walmart Land and Walmart's Universe of Play. Both are meant to provide users with "interactive content". Visitors can of course also wear virtual clothing. There will also be live-stream events and, in the future, an augmented reality furniture feature will be rolled out. The first details of the metaverse plans leaked earlier this year.

Walmart CMO William White explained that the move was aimed at reaching the next generation of customers (Gen Z). Roblox is especially popular among kids. The retail giant has already dabbled in crypto. In August last year, it advertised jobs for crypto experts, and shortly after it installed the Bitcoin machines in 200 stores.

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