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Crypto.com extends partnership with Formula 1

It's official: Crypto.com will remain the official sponsor of Formula One until 2030.

By Finst News
• 2 min read
Crypto.com extends partnership with Formula 1

It's official: Crypto.com will remain the official sponsor of Formula One until 2030.

The crypto exchange Crypto.com has announced the renewal of its partnership with Formula One. This appears from a press release. The crypto exchange will remain a sponsor of the motorsports league until 2030. Both parties react enthusiastically to the new agreement.

"Formula 1 was one of our first global sports partnerships and has played an important role in making Crypto.com the best-known crypto brand in the world," said Steven Kalifowitz, Chief Marketing Officer of Crypto.com.

Formula One is also reacting positively. Emily Prazer, Chief Commercial Officer of Formula One, said: "We've had a great partnership with Crypto.com since 2021, and this extension makes them one of our longest-running partners."

The collaboration between Crypto.com and Formula 1 began in 2021 with the issuance of NFTs. The official sponsorship started in 2022. Crypto.com is very active in the field of sports sponsorship. This year, for example, the company also became a partner of the UEFA Champions League.

In addition, Crypto.com has gained ground in North America in recent months, where the crypto platform is challenging competitor Coinbase as the market leader.

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