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Gordon Ramsay cooks up the Metaverse

Celebrity chef Gordon Ramsay is known for his blunt communication style on the TV show 'Hell's Kitchen'.

By Mike Hesp
• 2 min read
Gordon Ramsay cooks up the Metaverse

Celebrity chef Gordon Ramsay is known for his blunt communication style on the TV show 'Hell's Kitchen'. Now he’ll soon be cooking up the Metaverse, too.

A partnership between The Sandbox and production company ITV Studios will bring TV chef Gordon Ramsay to the Metaverse. This is according to a press release. To that end, with Ramsay's own help, they have developed virtual experiences on ITV's lot in the blockchain game, based on his hit reality show "Hell's Kitchen".

"Nothing excites me more than breaking new ground, whether it's creating a signature dish, a new restaurant concept, a new show, or now a virtual experience," says Gordon Ramsay.

Neil Bowler of ITV also commented on the new partnership: "We’re very early in exploring the potential of entertainment in the metaverse, so we’re excited to bring Hell's Kitchen to The Sandbox. Both are pioneers in their fields, so they’re a great match."

Just a few days ago the blockchain game made headlines with a new collaboration with hotel heiress Paris Hilton.

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