Paris Hilton teams up with The Sandbox

A pink Mercedes-Benz, palm trees on the beach and small dogs being carried around in ultra-expensive handbags: Paris Hilton brings her world to the Metaverse.

A pink Mercedes-Benz, palm trees on the beach and small dogs being carried around in ultra-expensive handbags: Paris Hilton brings her world to the Metaverse.

With this collaboration, Hilton wants to bring the "Parisian world" into the blockchain-based Metaverse. On the designated land plot in The Sandbox, people can party with the influencer in her virtual Malibu mansion and take part in other "glamorous experiences".

To better get to know Hilton's "versatile" personality, there are eleven different avatars, each highlighting a specific trait of Hilton.

''I am excited to expand my Parisian world in the Metaverse," Hilton said. "In partnership with my great partner The Sandbox, my team is dedicated to creating an incredible real-life experience for my fans."

Sebastian Borget, COO and co-founder of the blockchain game, commented on the collaboration with the "Queen of the Metaverse": "The Sandbox provides a creative space where everyone can bring their imagination to life, and Paris Hilton is creating a glamorous fantasy land with virtual parties and diverse entertainment from her universe."

Hilton is a well-known NFT advocate and collector, and crowned herself as the "Metaverse Queen" in May.