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Venus and Serena Williams invest in social trading app

Tennis stars and sisters Venus and Serena Williams become brand ambassadors for the social trading app "Shares".

By Finst News
• 1 min read
Venus and Serena Williams invest in social trading app

Tennis stars and sisters Venus and Serena Williams are becoming brand ambassadors for the social trading app "Shares". Shares describes itself as Europe’s first social, community-based investment app.

With this View post on X, the platform aims to appeal mainly to women of the Millennial and Gen Z generations. According to a study from the website Business Journals, about 42 percent more investment money has been available since the coronavirus pandemic.

Shares aims to facilitate this by offering a digital, social, and human investment experience, according to the press release. Since its launch in May, the investment platform has attracted 150,000 users in the United Kingdom, it adds. A launch in Germany, Austria, and Switzerland is also planned.

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