X Explores Stablecoins for Creator Payments
X is exploring USDC and other stablecoins to pay creators and influencers faster. It fits into the rollout of X Money and the broader trend of blockchain payments on social media.
Key Takeaways
- X is exploring stablecoins, including USDC, to pay creators and influential users for content on the platform.
- At the same time, the company is working on X Money and is replacing the Revenue Sharing program with the Original Content Rewards Program.
- Stablecoins are increasingly being seen as payment infrastructure for fast and cheap international payouts to creators.
X is exploring whether stablecoins can be used to pay creators and influential users for content on the platform. According to a person familiar with the plans, the talks are still ongoing, while X itself has not publicly responded yet.
Paying in USDC
According to the source, this involves royalties for users who upload content. The company is also looking at stablecoins like Circle Internet's USDC. Stablecoins have now become a regular part of blockchain payments, mainly because they make fast and relatively cheap cross-border payments possible.
That fits with the broader direction in which X is expanding its payment features. The company is also working on X Money, a financial service that will be built directly into the app. In addition, X eased its global ban on paid crypto promotions in March, although those promotions remain limited in some countries, including the UK, the European Union, and Australia.
Creators Get a New Reward System
X is also working on an overhaul of its reward model for creators. The long-running Revenue Sharing program is being phased out and will make way for the Original Content Rewards Program. According to the company, that program is meant to reward creators who bring original ideas, expertise, reporting, creativity, and commentary to X.
The move toward stablecoins lines up with a broader trend on social media, where platforms are looking for faster and more efficient ways to pay creators internationally. Meta is already experimenting with payouts in USDC through blockchain networks, showing that stablecoins are increasingly being seen as a practical payment method inside digital platforms.
Why This Matters
For European crypto followers, this matters because it shows how major tech platforms are looking at stablecoins not just as a trading tool, but also as payment infrastructure. If systems like this roll out more widely, that could further increase the role of stablecoins in everyday use. At the same time, it is still unclear how quickly X could actually launch this and in which markets it would be available.
