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Cardano is the 'most popular brand' in the crypto world

Not Bitcoin, not Ethereum: Cardano has the highest "emotional bond" of all cryptocurrencies.

By Luc Vesters
• 1 min read
Cardano is the 'most popular brand' in the crypto world

Not Bitcoin, not Ethereum: Cardano has the strongest emotional bond of any cryptocurrency. That’s the takeaway from MBLM's Brand Intimacy Study, which used artificial intelligence and big data to evaluate the popularity of more than 600 brands across various sectors. Cardano ranks 26th among all brands.

According to MBLM, "newcomer Cardano not only is the best-rated crypto brand, but also the best-performing financial-services brand in our study. The media and entertainment and technology and telecommunications sectors continue to dominate," the study says. "Notably" is the placement of cryptocurrencies as newcomers in eighth place. The most popular brands among consumers are Disney, Tesla, and Apple.

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